Tuesday, April 20, 2010
Blessed are the poor in spirit, For for theirs is kingdom of heaven.
In Matthew 5:3, Jesus told his disciples "Blessed are the poor in spirit, For theirs is the kingdom of heaven. What a profound declaration by Jesus that when a person is poor in spirit, his is the kingdom of heaven. By mere reading the verse (same with other verses in the Beatitudes), we will find obvious contradictions between our normative way of seeing things against what Jesus declared as "blessed". How can be one being "poor" be considered "blessed"? Deeper study and reflection on the verse revealed that as we acknowledged or realized our need for a savior, the more we crave and long for His presence and the more dependent we become on Him. In this sense, we become poor. As we mature in faith, our perspective should change to a deeper dependency on Jesus, a change from our own self-reliance to reliance from above.
TOP 10 CONCEPTS: MANAGING PERSONAL COMMUNICATIONS: DIRECT AND INTERACTIVE MARKETING, WORD OF MOUTH AND PERSONAL SELLING
1. Direct marking is an interactive marketing system that uses one or more media to effect a measurable response or transaction at any location.
2. Direct marketer plan campaigns by deciding on objectives, target markets and prospects, offers, and prices.
3. Major channels for direct marketing include face-to-face selling, direct mail, catalog marketing, telemarketing, interactive TV, kiosks, Web sites, and mobile devices.
4. Interactive marketing provides marketers with opportunities for much greater interaction and individualization through well-designed Web sites, as well as online ads and promotions and other approaches.
5. Word-of-mouth marketing finds ways to engage customers.
6. Two notable forms word-of-mouth marketing are buzz marketing and viral marketing
7. Sales personnel serve as a company’s link to its customers.
8. Designing the sales force requires decisions regarding objectives, strategy, structure size, and compensation.
9. Five steps involved in managing the sale force (1) recruiting and selecting sales representatives; (2) training the representatives in sales techniques and in the company’s products, policies, and customer-satisfaction orientation; (3) supervising the sales force and helping reps to use their time efficiently; (4) motivating the sales force and balancing quotas, monetary rewards, and supplementary motivators; (5) evaluating individual and group sales performance.
10. Effective salespeople are trained in the methods of analysis and customer management, as well as the art of sale professionalism.
Visual Edition
V50ch19managing personal communicationsalvinbugtas04202010
">
2. Direct marketer plan campaigns by deciding on objectives, target markets and prospects, offers, and prices.
3. Major channels for direct marketing include face-to-face selling, direct mail, catalog marketing, telemarketing, interactive TV, kiosks, Web sites, and mobile devices.
4. Interactive marketing provides marketers with opportunities for much greater interaction and individualization through well-designed Web sites, as well as online ads and promotions and other approaches.
5. Word-of-mouth marketing finds ways to engage customers.
6. Two notable forms word-of-mouth marketing are buzz marketing and viral marketing
7. Sales personnel serve as a company’s link to its customers.
8. Designing the sales force requires decisions regarding objectives, strategy, structure size, and compensation.
9. Five steps involved in managing the sale force (1) recruiting and selecting sales representatives; (2) training the representatives in sales techniques and in the company’s products, policies, and customer-satisfaction orientation; (3) supervising the sales force and helping reps to use their time efficiently; (4) motivating the sales force and balancing quotas, monetary rewards, and supplementary motivators; (5) evaluating individual and group sales performance.
10. Effective salespeople are trained in the methods of analysis and customer management, as well as the art of sale professionalism.
Visual Edition
V50ch19managing personal communicationsalvinbugtas04202010
View more presentations from Alvin Bugtas.
Tuesday, April 13, 2010
Income Tax Return - Integrity Check
One's integrity is measured by his Income Tax Return (ITR). Its not the amount that matters, but the truthfulness of the amount declared. This April 15, 2010, income earners are required to file their ITR for year 2009. For employed individuals, whose income is solely derived from their employment, it is expected that their ITR represents their exact and true income, since it is their employer who deducted the applicable income tax due every pay day. However, for self-employed and those with businesses, where administration and enforcement of our country's tax laws need improvement, greater discretion is given on the taxpayer. Should an owner of sari-sari store, car wash/auto detailing shops, hardwares store, etc. declare or even file their ITRs? How about the millionaires and multimillionaires?
My Brand Launch 2010
Check out this SlideShare Presentation:
My Brand Launch 2010
View more presentations from Alvin Bugtas.
Subscribe to:
Posts (Atom)